7th Week of CSRGOVE Class: The Third Case, Unethical Advertising Analysis, and Ethics in Marketing

At the Monday of those week, we began the class with discuss about The Third Case. The third case is about Sarah who was recently promoted to a managerial position at her industrial engineering company. But then Sarah found out that her workers worked overtime without getting paid  and when she expressed her concern to her supervisor, he explained to Sarah that the factory meets their goals by having workers work overtime and they don't have enough budget to pay the overtime workers.

From this case, we can see that the ethical issues involved that is the workers work overtime but are not paid for it and Sarah is working for a company that has illegal practices. For this case, we decided that Sarah can go to seminars to learn about how to properly manage workers in order to meet company expectations without having to work overtime for the best decision because it is well considering all the aspect (utilitarianism, kantian duty, justice and fairness, ethics of care, implications for personal integrity and character aspect).

At the Wednesday of those week, we did The Unethical Advertising Analysis and Presentation. My group presentation is about Napoleon Quince’s billboard for their liquor. Its ad billboard featured a tagline saying “Nakatikim ka na ba ng 15-anyos?” The ad was trying to send a message about the liquor, but at the same time, it had a hidden sexual meaning behind it. My group thought this was unethical because it contained sexual innuendos and since this ad was shown to the public, it is very inappropriate. There was an effort to make the ad attention grabbing but the meaning of its tagline may be taken in the wrong context by those who see it.

It can be considered unethical because the innuendo was referring to minors. It is an inappropriate tagline. Also considering the conservatism of the Philippine culture and its adherence to the Catholic Church, jokes like these are not considered moral. Because of this advertisement’s controversial tagline, it was taken down.

For those week, we also learned some new CSR's theories. We learned about Relationship Between Employer and Employee which has main duty to work towards the goal of the firm. Its theory said about the importance to obedience to supervisor, and avoid activities that might be harmful to their goal. We also learned about is ethical Downsizing possible. And then about the characteristic of Sweatshops that is the employee is the child labor, provide under range salary, and not environmental friendly. We also learned about Conflict of Interest, Bribes and Extortion, Employee Theft, and Ethical Issues in Marketing.